The Business Series
Professional education designed to be accessible. Every training is $99 or less.
Building a business you love starts with valuing your own time and talent. This series is designed to strip away the 'starving artist' mentality and give you a clear roadmap for branding and pricing. You’ll walk away with the confidence to attract your dream clients and empowered to charge what you’re worth—without the guilt.
The Branding Training
You know how to take the photos, but do you know how to build the "machine" that gets you paid? Turning a passion into a profession can feel overwhelming when you’re staring at tax forms and empty websites. In this training, we go from "I’m just a girl with a camera" to "I am a business owner with a plan."
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Defining Your "Why": Identifying your mission and the specific audience you serve.
The Problem/Solution Framework: Understanding what you are actually selling (hint: it’s more than a JPEG).
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Business Structures: Navigating the differences between a Sole Proprietorship and an LLC.
The Paperwork: How to form your business, understanding tax requirements, and setting up business banking.
The Safety Net: Why you need contracts for every shoot—plus a free contract download included with this training.
Getting Paid: Setting up systems to accept payments and determining your owner's draw (salary).
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Brand Cohesion: Selecting fonts, colors, and creating watermarks that stick.
Website Mastery: Finding the right web host, securing your domain, and what essential pages must be on your site.
The Delivery: Options for professional gallery delivery that wow your clients.
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Social & Email: Strategies for marketing on social media and the power of a dedicated email list.
Visibility Tactics: Using blogging for SEO and visibility.
Referral & Promotion: How to set up "swap service" marketing, referral programs, and seasonal promotion ideas to keep your calendar full.
What this training gives you:
The Business Blueprint: We define exactly who you serve and the specific problems you solve for them. You’re selling more than just photos; you’re selling a solution.
Legal & Financial Confidence: Stop guessing about "the boring stuff." We cover LLCs vs. Sole Proprietorships, tax basics, and setting up your business banking so you can finally pay yourself a real salary.
The Visual Identity System: Learn to build a recognizable brand. I’ll show you how to keep your fonts, colors, and logos consistent so your work is instantly identifiable in a crowded feed.
The Visibility Engine: A beautiful website means nothing if no one sees it. I’m giving you my marketing roadmap—from social media strategies to referral programs that actually work.
The Profitable Pricing Training
Stop "guessing" what you’re worth and start charging with confidence. If you’ve ever looked at a competitor's price list and just copied it—or worse, felt guilty about sending an invoice—this is for you. We’re moving away from "hoping I make a profit" and into a proven, math-based formula that ensures your business is sustainable, scalable, and actually profitable.
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Client Needs & Services: Understanding what your specific clients are looking for and aligning your offerings to meet those needs.
The Level of Service: Determining where you fall on the spectrum of photography services and how that dictates your price point.
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Your Hourly Value: How to determine a fair and profitable hourly rate using your experience level and local market data.
Operating Expenses: Identifying your fixed costs (software, insurance, equipment) vs. your variable costs.
Products: Tracking exactly what it costs to deliver a physical or digital product to a client.
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Nancy’s Formula: A deep dive into the math of pricing—combining your hourly rate, expenses, and desired profit margin.
Package Structure: Exactly how many packages you should offer and the strategy behind pricing each one.
A La Carte & Custom Jobs: How to use the formula for prints, individual items, or unique photography gigs.
The Final Check: Learning to adjust your prices using market intuition and competitor research - not random changes.
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Profit Tracking: How to keep a pulse on your business health by tracking expenses and profits month-to-month.
The "Raise Your Rates" Trigger: When and how to increase your prices as your experience grows, your volume increases, or your overhead costs (like web hosting and lab fees) rise.
What this training gives you:Market Positioning: We identify exactly where you sit in the market based on your service level. Whether you are boutique or high-volume, your pricing should reflect your value.
The Hourly Rate Formula: No more pulling numbers out of thin air. We calculate your specific hourly rate based on your unique experience, your location, and your actual market value.
The Expense Tracker: We pull back the curtain on your business costs. You’ll identify your fixed operating expenses and your product costs, so you know exactly what it costs to keep your lights on.
The Ultimate Pricing Formula: Nancy gives you the exact formula she uses to price everything—from full packages and a la carte items to those "random" one-off jobs you aren’t sure how to quote.
Get the Complete Business Series: Build a Brand That Pays
Building a photography business is like building a house—Branding is the beautiful exterior that everyone sees, and Pricing is the solid foundation that keeps the whole thing standing. When you have both, you aren't just a "person with a camera"—you're a CEO.
Why you need both trainings…
The Identity (Branding): Go from "hobbyist" to "highly sought-after." You'll define your mission, protect yourself legally, and build a visual brand that stops the scroll. Stop wondering what to put on your website and start showing up with total brand cohesion.
The Income (Pricing): Stop the guessing game and the "invoice anxiety." You'll use my math-based formula to calculate your true costs, your worth, and your profit margin. This ensures that every time you click the shutter, you’re actually making money—not just breaking even.
Grab the Bundle
Get the full Series and save $49.
✓ The Branding Training ($99 Value)
✓ The Profitable Pricing Training ($99 Value)
✓ Legal Business Structure Clarity
✓ The Profit & Expense Tracking Template
✓ Bonus: Contract Downloads
Meet Nancy
I’m a firm believer (and living proof!) that you can be a talented artist and a profitable business owner at the same time.
My straightforward advice on branding and pricing has empowered my students to stop charging $50 for a session and start valuing their worth.
Having guided so many students toward a business that actually supports their life, I know you’ll build a brand you’re proud of.